Many companies believe that they 'must' or 'should' advertise. Whilst this may be true for companies within some markets, the decision to advertise should be based on sound business principles. Often advertising doesn't work because of incorrect targeting, lack of relevance, poor positioning of adverts, ineffective scheduling, lack of critical mass or most often, dull uninteresting campaigns.

It can be difficult to determine why your advertising isn't working and trying new ways of doing things on a regular basis is certainly a recipe for disaster, as this both confuses your customers, sends out conflicting messages and doesn't allow time for your target market to become familiar with who you are and what you are selling.

If you are sure that advertising is right for you or you need thinktank to produce hard-hitting press, radio or TV campaigns for you, just call us on 0870 903 99 33 and we will be happy to help.
 

 




















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