This is the million dollar question. Targeting the correct media is only part of the answer. Also you need to have the correct frequency of adverts and good advert positioning within your target media.

A common fault with advertising is that it is used as a sole means of promotion or, not correctly balanced in the right proportion with other forms of marketing promotions.

It's true that advertising can be an expensive investment, therefore before embarking upon any advertising you need to ensure that you have adequate contingency before deciding to 'go for it'. We are often called in at the last moment when funds have been exhausted or advertising has been cut because of lack of results and lack of monitoring along the way.

Do it right and call thinktank now on 0870 903 99 33.
 

 


















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