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Corporate Image - it's a buzz phrase, but what exactly does it mean?. Simply, it's consists of three basic elements; * Company logo * Company literature style and tone * The perceived brand image (not what you perceive) Developing a good corporate image requires marketing-led planning and design. We start with the marketing objectives, 'positioning', culture and style which are assessed before being fed into the design process. Also, a set of clearly defined communication objectives are developed and when agreed, the design artwork is produced. The design is discussed with the client, together with a marketing rationale - this is the best way of producing corporate ID, however, it's unlikely that a 'design' or 'advertising' agency is likely to understand the process like we do. Marketing and design expertise are essential. Find out more by emailing us now. |
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