Even if you are the market leader, other competitors won't ignore your new launch. There are many tried and tested techniques used to help destroy a competitors' plans and you need to be sure that they aren't used against you.

Product or Service Portfolio Management, temporary price adjusting and stock dumping are just a few of the weapons used in competitor warfare. Think hard and think of all the options open to the competition before deciding on a new product launch. For help with your planning, call thinktank on 0870 903 99 33.

 
 

 












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