Product
launches generally require production of a brand identity, literature,
advertising, marketing planning and a launch event. These individual
processes require good coordination and dovetailing to produce a coherent
and successful product launch.
Ensure that there is consistency in everything you do during the product
launch phase. Also you will require forecasting models and an action
plan to closely track the impact of each individual activity.
Thinktank regularly manages product launches for clients, from concept
through to execution. Call now for more information on 0870
903 9933.