For sustainable growth businesses need to develop new
products and expand service provision. This requires commitment of time
and financial resources, without any guarantee of success. So why are
some launches successful whilst others fail? And, do new developments
always need to be innovative?
It's true that as long as you carefully explore the common marketing traps before entering the market and execute your promotion in balanced proportions, your launch stands a better chance of success. However, few products or services are truly innovative and the process is extremely challenging. Few marketers have the right experience for product launches on a tight budget, but it can be achieved, providing you have the expertise on-board and the commitment to match.
Assigning time and money to launches impacts on existing products and services. Unless you have prior launch experience you're unlikely to maximise your potential without expert assistance. If you decide to go it alone, think from a customer perspective. Don't let personal views could your judgement. One final piece of advice - not everyone is spends time thinking of your product or service. We all receive 1,000 promotional messages every week. Be realistic in your expectations and remember, if you have a successful launch the competition won't just sit back and lose sales. They'll react!
It's true that as long as you carefully explore the common marketing traps before entering the market and execute your promotion in balanced proportions, your launch stands a better chance of success. However, few products or services are truly innovative and the process is extremely challenging. Few marketers have the right experience for product launches on a tight budget, but it can be achieved, providing you have the expertise on-board and the commitment to match.
Assigning time and money to launches impacts on existing products and services. Unless you have prior launch experience you're unlikely to maximise your potential without expert assistance. If you decide to go it alone, think from a customer perspective. Don't let personal views could your judgement. One final piece of advice - not everyone is spends time thinking of your product or service. We all receive 1,000 promotional messages every week. Be realistic in your expectations and remember, if you have a successful launch the competition won't just sit back and lose sales. They'll react!
