A simple way of looking at planning is to imagine that
you have 1,000 friends able to go to Old Trafford on one Saturday afternoon
during the next football season to shout out the name of your company
when a Manchester United player scores. What is the best method for getting
your company name across to other fans?
If you send 20 people every week to the match they'd be drowned out and probably no more than a handful of people would hear them. You could also send all 1,000 of them together - but they too would be heard by maybe a few hundred, but by next week your message would be forgotten! We call this the Share of Voice approach. How do you get the message across then?
Well unless you are McDonalds, realistically you can never get to everyone in a way that they will all remember your company and products. This is where planning is important. An effective planning campaign takes a look at what the best things to do are then puts each element into an affordable and effective plan that will yield the best results.
Call us on 0870 903 9933 to find out how we can help you with your marketing planning.
If you send 20 people every week to the match they'd be drowned out and probably no more than a handful of people would hear them. You could also send all 1,000 of them together - but they too would be heard by maybe a few hundred, but by next week your message would be forgotten! We call this the Share of Voice approach. How do you get the message across then?
Well unless you are McDonalds, realistically you can never get to everyone in a way that they will all remember your company and products. This is where planning is important. An effective planning campaign takes a look at what the best things to do are then puts each element into an affordable and effective plan that will yield the best results.
Call us on 0870 903 9933 to find out how we can help you with your marketing planning.
